Butterball’s New packaging to Hit Retailer Shelves in August

Butterball is rolling out a new look for its portfolio of retail products for the first time since 2018. The dramatic redesign aims to enhance the consumer shopping experience by incorporating a consistent look and feel across all product lines with easy-to-read labeling, an eye-catching bright blue design, and an interactive QR code to boost shopper engagement with the brand.

“Butterball is always striving to provide a consistent shopping experience for consumers across our different product categories, so achieving that was top of mind for this redesign,”...

Stryve Foods is Proud to Announce New and Improved Retail Packaging Showcasing Thinly Sliced Steak

Stryve Foods, Inc., a trailblazer in the protein snack industry, is thrilled to announce the Stryve brand relaunch of its innovative retail packaging, showcasing thinly sliced steak, a breakthrough in snacking options. The revamped packaging not only captivates with its enticing food photography but also emphasizes the remarkable benefits of Stryve’s products, including its significantly higher protein content compared to traditional beef jerky, as well as its preservative-free and zero-sugar formula.

Chris Boever, CEO stated “We are...

Packaging Redesign for the HORMEL® NATURAL CHOICE® Brand Provides New Look, New Feel

The makers of the HORMEL® NATURAL CHOICE® brand have always prioritized the development of 100% natural1, delicious deli products that provide nourishment for consumers. Today, the brand team is unveiling a packaging redesign that delivers a refreshed logo, a TRUETASTE® Commitment and a reduction of packaging materials used.

The HORMEL® NATURAL CHOICE® line of deli products has a new look. In addition to a newly designed logo, the brand's food-forward redesign is also supported by lighter packaging...