Impossible Foods Launches 3 New Family-Friendly Retail Products

Starting this month, Impossible Foods is rolling out a suite of new retail products designed to make it more convenient for families to enjoy delicious, nutrient dense meat from plants: Impossible™ Disney The Lion King Chicken Nuggets, Impossible™ Meal Makers and Impossible™ Corn Dogs.

The new Impossible Disney The Lion King Chicken Nuggets reimagine the brand’s #1 best-selling1 Impossible™ Chicken Nuggets in the shape of beloved, familiar Disney characters in advance of the world premiere of the new film, Disney Mufasa: The Lion King...

Impossible Foods Opens First In-Person Dining Experience in Chicago

On Tuesday, August 13, Impossible Foods will open its first in-person foodservice concept in Chicago, Illinois: Impossible™ Quality Meats.

Located near Uptown Chicago, Impossible Quality Meats is completely designed around Impossible’s award-winning portfolio of beef, chicken and pork from plants. The pop-up expands on Impossible’s impressive foodservice footprint, counting more than 45,000 locations across the U.S. that serve Impossible products – including Impossible™ Beef, which is the #1 plant-based beef in both foodservice and retail...

Impossible Foods Offers Best-Selling Impossible™ Chicken From Plants at Whole Foods

This month, Impossible Foods is bringing its fan-favorite Impossible™ Chicken From Plants to select Whole Foods Market locations in the US, expanding consumer access to delicious, nutrient-dense meat from plants that’s better for the planet.

Starting May 2024, Whole Foods Market shoppers can enjoy the No. 1 chicken-from-plants product in the US, Impossible Chicken Nuggets, which are described as tasting as good or better than animal chicken nuggets in a consumer taste test.2 Impossible Chicken Nuggets will be...

Impossible Foods Introduces Meatier Brand Identity, Transitions to Bold New Packaging 

Today at Natural Products Expo West, Impossible Foods ushered in its boldest era yet with a new brand identity inspired by the craveability of meat. The California-based company is inviting meat-eating and flexitarian consumers to believe in a future of food that is better tasting, better for people and better for the planet.

A new, striking red aesthetic is at the heart of Impossible’s brand identity evolution, but this move is more than a color change. It...

Impossible Foods to Drop Exclusive First Taste of Its Latest Innovation – Impossible™ Beef Hot Dogs – In New York City Pop-Up

The next-generation, plant-based franks – set to launch in restaurants and grocery stores next year – are taking over a classic New York hot dog stand on Saturday, December 16 for a special holiday preview. 

On Saturday, December 16, Impossible Foods will debut an exclusive sneak preview of its latest meat-from-plants innovation – all-new Impossible™ Beef Hot Dogs – available for one day only in New York City....