The Retail Rundown: Turkey Takes the Spotlight

According to Circana data, fresh whole turkeys were featured at an average discounted price of $1.48 per pound last week, up from $1.27 per pound during the same period last year.

The most popular turkey sizes, 10–15 and 16–24 pounds, averaged $1.34 per pound, compared to $1.00–$1.10 per pound last year. These prices reflect pre-promotion rates and do not account for additional discounts or free turkey offers.

Whole turkeys are often used as loss leaders to increase holiday store...

The Retail Rundown: This Year's Thanksgiving Dinner May Cost Less 

This week’s protein promotions spotlight seafood, which makes up 33.1 percent of all ads, with pork following at 25.6 percent and beef at 24.3 percent. Chicken features come in at 13 percent, while turkey ads saw a small increase to 3.8 percent, up from 3.3 percent last week but below the 5 percent seen two weeks prior.

Frozen turkeys make up 27 percent of all turkey ads, up 25.7 percent last week, with prices ranging between $2.79 and $5.00 discounted last week.

According to the Expana Thanksgiving Dinner Index 2024...

The Retail Rundown: Holiday Countdown Rapidly Winds Down

With Thanksgiving just three weeks away, the holiday rush is fueling retail traffic as shoppers stock up on essentials. This week, turkey promotions account for 3.3 percent of all protein ads, down from 5 percent the previous week. The number of grocery chains featuring turkeys also declined, with 39 chains participating, compared to 49 chains a week earlier.

Despite fewer promotions, fresh whole turkey sales rose week-over-week, reaching $1.3 million last week, up from $909,368 the week prior, according to Circana...

The Retail Rundown: Tuning in to Turkey

Retail promotions for seafood continue to dominate the protein category this week, capturing nearly a third of ad circular space (32 percent). Beef and pork follow, taking up 23 percent and 21.3 percent, respectively. Chicken is up slightly from the previous week at 16 percent. Egg ads held steady at about 3 percent.

Several items were featured at lower prices compared to 2023 last week, with chicken leg quarters averaging $1.55 per pound, 5 cents cheaper than last year. Fresh pork loin prices were down by 2 percent...