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19th Annual Power of Meat Reports Strong Meat Consumption, Evolving Consumer Trends
The number of Americans who describe themselves as meat eaters (80%) and the number of households that purchase meat (98%) remain steady from 2023, while the number seeking to decrease meat consumption has fallen by 20% since 2020, according to the 19th annual Power of Meat report released today by the Meat Institute and FMI—The Food Industry Association.
According to data cited from Circana, overall household penetration averages above 97% for all incomes, ethnicities, household sizes and ages...