NPB’s Patrick Fleming to Lead Domestic Demand Work

NPB welcomes Patrick Fleming as vice president of demand development. In his new role, Fleming will lead the marketing and domestic demand team on a revolutionary, data-driven approach to make pork more relevant to more Americans. His return to NPB coincides with the culmination of an 18-month effort funded by the Pork Checkoff to develop and deploy new consumer market research and insights across the pork industry.

“The pork industry needs to unapologetically claim the position of taste and flavor for both fresh and further processed product,”...

Reaching the Consumer: New Research Helps Identify the Future Pork Consumer

Research shows pork consumption is declining across every generation and is at risk of becoming a protein of the past. Baby Boomers have been the primary consumers of fresh pork and they are aging out. Gen Z and Millennials don’t buy fresh pork at the same rate as older generations. The good news is the decline in pork sales is reversible. The pork industry needs to unite around a common goal of making pork relevant to younger consumers.

Following one of the worst years of profitability for pork producers...

Navigating the Path to Sustainable Pork Production: A Reflection on FAO Reports

Jamie Burr, chief sustainability officer at NPB, reflects on the recent FAO reports and how U.S. pork is committed to producing sustainable products.

In December, the U.N. Food and Agriculture Organization (FAO), which is the leading international agricultural organization, released two important reports touching on animal agriculture – the first report notably concludes that continued efficiency is the most promising way to reduce livestock’s emissions. The second report is a roadmap for ending hunger while achieving the goal of limiting warming to 1.5°C...

Paving the Way for Pork at Convenience Stores

Across the U.S., numerous pork products are being showcased in convenience stores, driving demand for high-quality pork and encouraging consumers to purchase pork more frequently.

While pork dominates breakfast offerings in convenience stores (c-stores), how do we get more pork purchased throughout the day? Collaborating closely with c-store partners, NPB is committed to developing new products, overcoming barriers, coordinating potential sales opportunities and moving more product in convenience stores.

Why Convenience Stores?

In a fast-paced world, consumers often opt for on-the-go meals. Creating innovative products specifically...