The Retail Rundown: 2024 Annual Power of Meat Study Recap

The 2024 Power of Meat Study was revealed at the Annual Meat Conference in Nashville, Tennessee this week. Anne-Marie Roerink, Principal at 210 Analytics, presented the findings and identified the trends currently shaping the retail meat sector.

This year’s report found that the number of Americans who describe themselves as meat eaters (80%) and the number of households that purchase meat (98%) were unchanged from 2023. Circana data indicates that overall household penetration across all incomes, ethnicities, household sizes, and ages, averages above 97%...

Meat Institute Unveils New Logo and Brand Identity

Celebrating nearly 120 years of leadership on behalf of North America’s meat companies, the Meat Institute (formerly the “North American Meat Institute”) today unveiled a new logo and brand identity reflecting its dynamic, forward-looking approach to ensuring meat remains at the heart of nourishing the present and sustaining the future.

The new logo evokes the shape of a plate, with the open frame indicating transparency and inclusiveness. The varying thickness of the plate’s border brings a sense of movement, signaling constant evolution and pursuit of continuous improvement...

CMC, COMECARNE & Meat Institute Sign Joint Statement of Coordination

To deepen meat industry coordination and government collaboration in Canada, Mexico and the United States, the Canadian Meat Council (CMC), Consejo Mexicano de la Carne (COMECARNE), and the Meat Institute signed a Memorandum of Understanding (MOU) that formalizes the three associations’ ongoing work to improve trade, reduce regulatory barriers and enhance information exchange within North America. The organizations also finalized a Joint Statement of Coordination that emphasizes their collective commitment to addressing foreign animal diseases, sustainability and non-tariff trade barriers.

The MOU and Joint Statement were shared during COMECARNE’s...

Training for 100 Meat Companies to Measure Emissions and Set Climate Targets

Up to 100 of America’s leading meat companies will have the opportunity to complete climate training programs offered by Supplier Leadership on Climate Transition (Supplier LOCT), following a $65,000 investment by the Meat Institute to kickstart the partnership and enable members to participate in training focused on setting science-based targets for reducing greenhouse gas (GHG) emissions.

Supplier LOCT is a collaborative program launched in 2021 to accelerate climate progress across supply chains. The Meat Institute’s investment supports its target for 100% of members to set...

California Proposition 12 Audit Trail Guidance

The California Department of Food and Agriculture (CDFA) published a new guidance document regarding the audit trail requirements (guidance) of Proposition 12 (Prop12), which can be accessed here.

The audit trail requirements of Prop 12 have previously been interpreted to require distributors to produce records going all the way back to the certified producer (i.e. sow farm). This interpretation resulted in packer/processors receiving numerous requests from customers for traceability records back to the producer to enable the customer to become a certified Prop 12 distributor. A federally inspected establishment is not...