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Campbell’s and Harris Blitzer Sports & Entertainment Announce Partnership
Harris Blitzer Sports & Entertainment (HBSE) and Campbell Soup Company (NASDAQ:CPB) (Campbell’s) today announced a unique marketing partnership spanning four storied sports franchises across several of the world’s biggest leagues.
Campbell’s will serve as an official partner to the Philadelphia 76ers (NBA), the Washington Commanders (NFL), New Jersey Devils (NHL), Prudential Center in Newark, N.J., and Joe Gibbs Racing (NASCAR). The multi-year partnership will enable fans to connect and engage with Campbell’s leading portfolio of brands through unique activations and authentic offerings in prominent sports and entertainment markets...
Campbell Completes Acquisition of Sovos Brands, Inc.
Campbell Soup Company today announced it has completed the acquisition of Sovos Brands, Inc. (“Sovos Brands”) for $23 per share in an all-cash transaction, which represents a total enterprise value of approximately $2.7 billion.
“This important milestone in Campbell’s history adds several market-leading and scaled premium brands to our company,” said Campbell’s President and CEO Mark Clouse. “It accelerates Campbell’s successful strategy and provides a substantial runway for sustained profitable growth. An enhanced Meals & Beverages division paired with our differentiated...
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