New Butterball Togetherness Report Provides Insight on Thanksgiving Plans

Butterball, the best known and most loved* brand of turkey in the U.S., today announced the findings of the Butterball Togetherness Report: 2024 Thanksgiving Outlook, which reveals the Thanksgiving plans of hosts and attendees alike.

The holiday report reveals that 86% of consumers plan to celebrate Thanksgiving with others and an anticipated average celebration size of nine people. And turkey reigns supreme, as 87% of hosts plan to serve turkey this year. It's also consumers' favorite part of the Thanksgiving meal (51%), followed by stuffing (44%), pie (32%) and potatoes (27%)...

Butterball® Unveils a Stress-Free Solution for Holiday Hosts: Cook from Frozen Premium Whole Turkey

Today, Butterball, LLC introduced the Butterball Cook from Frozen Premium Whole Turkey, an innovative offering for seasoned and novice Thanksgiving hosts alike. Created with convenience in mind, the new Cook from Frozen turkey requires just two easy steps: unwrap and roast. There's no thawing, no mess and no stress, resulting in an effortless Thanksgiving centerpiece.

The most popular questions received by the Butterball® Turkey Talk-Line® are consistently about how and when to thaw a turkey...

Butterball’s New packaging to Hit Retailer Shelves in August

Butterball is rolling out a new look for its portfolio of retail products for the first time since 2018. The dramatic redesign aims to enhance the consumer shopping experience by incorporating a consistent look and feel across all product lines with easy-to-read labeling, an eye-catching bright blue design, and an interactive QR code to boost shopper engagement with the brand.

“Butterball is always striving to provide a consistent shopping experience for consumers across our different product categories, so achieving that was top of mind for this redesign,”...