American Egg Board’s “Meant to be Broken” Campaign Inspires Consumers to Rediscover Eggs

Integrated, multichannel campaign aims to shift perceptions of eggs from boring to a powerhouse food with relevance in the changing lives of consumers

The American Egg Board (AEB) today announced the launch of “Meant to be Broken,” an integrated marketing campaign that challenges consumers to rethink eggs and their everyday lives by inspiring them to be bold and break something—an expectation, routine and, of course, an egg—to unlock new possibilities. The campaign marks a strategic shift for the egg industry designed to accelerate sustained...

American Egg Board Names Bill Winkelman Vice President of Industry Affairs & Engagement

Nick Jones Director of International Marketing, Erica Mirth Manager of Content & Design

The American Egg Board (AEB) today announced it has named Bill Winkelman vice president of industry affairs and engagement, Nick Jones director of international marketing and Erica Mirth manager of content and design. These important placements reflect key strategic priorities for the egg industry and the national checkoff organization.

“The success of our industry rests with people, and the American Egg Board is continuing to deepen its bench strength with the experienced...

US Egg Industry Leaders Embark on USDA Trade Mission to South Korea

South Korea a priority target in strategic industry goal to double U.S. egg exports in five years

American Egg Board President and CEO Emily Metz and Greg Hinton, VP of sales at Rose Acre Farms in Seymour, Indiana, this week are accompanying agriculture and food industry leaders and various state secretaries of agriculture on a U.S. Department of Agriculture agribusiness trade mission to Seoul, South Korea, led by Under Secretary for Trade and Foreign Agricultural Affairs Alexis M. Taylor, March 25-28...