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New Butterball Togetherness Report Provides Insight on Thanksgiving Plans

Butterball, the best known and most loved* brand of turkey in the U.S., today announced the findings of the Butterball Togetherness Report: 2024 Thanksgiving Outlook, which reveals the Thanksgiving plans of hosts and attendees alike.

The holiday report reveals that 86% of consumers plan to celebrate Thanksgiving with others and an anticipated average celebration size of nine people. And turkey reigns supreme, as 87% of hosts plan to serve turkey this year. It's also consumers' favorite part of the Thanksgiving meal (51%), followed by stuffing (44%), pie (32%) and potatoes (27%)...

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