Foodservice and Retail Merge as Boundaries Blur in a Transforming Market, Reports Circana

Circana, a leading advisor on the complexity of consumer behaviour, reports key shifts in the foodservice industry, revealing that traditional boundaries between foodservice and retail are becoming increasingly blurred.

The research, based on Circana’s comprehensive CREST data, reveals that European consumers spent €888 billion on food and beverages in the past year, with 37% of that dedicated to ‘immediate consumption’ options across both retail and foodservice channels.

The immediate consumption category includes food and drinks purchased for immediate use...

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