Circana Reveals Value-Based Deals, Not Just Price, Drive 54 Billion Global Foodservice Visits

The foodservice industry is experiencing a fundamental shift in consumer behavior, with value emerging as the primary driver behind purchasing decisions worldwide, accounting for 54 billion visits annually, according to the latest Circana™ research. As inflation continues to challenge household budgets, consumers are looking beyond the lowest price point, prioritizing value, quality, and flexibility.

The emphasis on value is reshaping how foodservice operators approach their deal strategies. Visits driven by deal-based occasions grew faster than non-deal...

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