American Egg Board’s “Meant to be Broken” Campaign Inspires Consumers to Rediscover Eggs

Integrated, multichannel campaign aims to shift perceptions of eggs from boring to a powerhouse food with relevance in the changing lives of consumers

The American Egg Board (AEB) today announced the launch of “Meant to be Broken,” an integrated marketing campaign that challenges consumers to rethink eggs and their everyday lives by inspiring them to be bold and break something—an expectation, routine and, of course, an egg—to unlock new possibilities. The campaign marks a strategic shift for the egg industry designed to accelerate sustained...

To Read Full Story Login Below.

Label Label
Foodmarket, a specialized media offering from Urner Barry, is the premier source of market news for the food industry.

POWERED BY
MARKETS
FORECASTS
SHOP
ADVERTISING OPPORTUNITIES
CONTACT US
LICENSE AGREEMENT
ABOUT US
BIOS
NEWS
All News
Red Meat
Poultry
Eggs
Videos
Podcasts
The Reporter
CONNECT WITH UB
DISCLAIMER
THE INFORMATION, PRODUCTS, CONTENT AND DATA ON THE SITE ARE PROVIDED “AS IS” AND WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. WE DO NOT WARRANT THAT THE FUNCTIONS CONTAINED IN INFORMATION, CONTENT AND DATA ON THE SITE (INCLUDING, WITHOUT LIMITATION, DERIVED CONTENT) WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SITE OR THE SERVERS THAT MAKE SUCH INFORMATION, CONTENT AND DATA AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. MOREOVER, YOU ASSUME THE ENTIRE COST OF ALL NECESSARY SERVICING, REPAIR OR CORRECTION. WE DO NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OR THE RESULTS OF THE USE OF ANY INFORMATION, CONTENT, DATA, PRODUCTS OR SERVICES CONTAINED ON OR OFFERED, MADE AVAILABLE THROUGH, OR OTHERWISE RELATED IN ANY WAY TO THE SITE, INCLUDING, WITHOUT LIMITATION, DERIVED CONTENT, OR ANY THIRD-PARTY SITES, PRODUCTS OR SERVICES LINKED TO FROM THE SITE IN TERMS OF THEIR CORRECTNESS, ACCURACY, COMPLETENESS, RELIABILITY, SAFETY OR OTHERWISE. APPLICABLE LAW MAY NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU.